Today marks the beginning of the Asia Cup, with the first match to be played between Sri Lanka and Pakistan. The other two teams in the fray being, as you would know, India and Bangladesh. Yes sir, Asian Cricket is a weird game where only 4 countries make the entire continent of Asia.
You know what Cricket Australia is planning to do with One Day Internationals. If you don't, then you should have, for we were the ones who reported it to you, among others.
Other than a World Cup, most tournaments today are bilateral in nature in cricket. There might be just one another team that you are playing making it a tri-series, but such ones are generally inconsequential of nature, as the third team is brought in, just to make the numbers. Hence, an Asia Cup gets added importance, in terms of the number of teams playing in the tournament.
Apart from that, the Asian bloc has generally been regarded as the most powerful one in ICC. Thus, on empirical evidence, if this bloc is determined about the success or failure of a certain eventuality, you can be rest assured that such an eventuality will occur, either on its own, or being forced down.
Thus, the Asia Cup 2010 needs to be a huge success in terms of viewer-ship, quality of matches and the amount of interest it can generate. For if all this will not happen, the advertisers would not be excited. And if that would not happen, then the Asian bloc is least interested in nurturing any goose that is not golden or is unable to lay a golden egg.
Asia Cup
And the One Day Internationals will then be massacred.
Asia Cup 2010 needs to be a big success. Commercially !!!
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